Brand Colors
The official ISU colors are Roarange and Bengal Black. Precise color matching can be difficult depending on the medium, art or effects being used. The Office of Marketing and Communications recommends the following colors for their proven versatility and consistency across multiple mediums.
For print and merchandise
ROARANGE
PMS 165
CMYK: 0, 65, 100, 0
RGB: 244, 121, 32
BENGAL BLACK
Process Black
CMYK: 0, 0, 0, 100
RGB: 0, 0, 0
GROWLING GRAY
60% Process Black
CMYK: 0, 0, 0, 60
RGB: 130, 130, 130
ROARANGE LIGHT
PMS 715
CMYK: 0, 46, 85, 0
RGB: 246, 146, 64
GROWLING GRAY MEDIUM
40% PROCESS BLACK
CMYK: 0, 0, 0, 40
RGB: 167, 167, 167
GROWLING GRAY LIGHT
10% PROCESS BLACK
CMYK: 0, 0, 0, 10
RGB: 230, 231, 232
WHISKER WHITE
CMYK: 0, 0, 0, 0
RGB: 255, 255, 255
For websites, apps, email
BLACK
#333333
rgb(51,51,51)
DARK
#424242
rgb(66,66,66)
BORDERS
#e6e7e8
rgb(230,231,232)
GRAY BACKGROUND
#f1f1f1
rgb(241,241,241)
WHITE
#fff
rgb(255,255,255)
LINKS
#b82b00
rgb(184,43,0)
BUTTONS (with white text)
#d4441c
rgb(212, 68, 28)
ROARANGE (accent color)
#f47920
rgb(241,121,32)
LIGHT ROARANGE (accent color)
#f69240
rgb(246,146,64)